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Timing is everything in performance.


You want your presentation to seem and feel fresh and current. You want to be able to anticipate questions with timely answers.


It is important to research (scan industry/trade news sites) and be aware of the most recent news developments associated with your presentation topic. It will give you ideas to reference in your presentation that make your content as immediate and relevant as possible and not be caught by surprise.


Incorporate any of the latest information you find into your presentation, as appropriate.  Make passing reference to breaking news in the field.

Theodore May


Internal Communication Strategies for Business

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